BALI BODY
Nearing one million followers on Instagram and with a cult following for their famous tanning oil, Bali Body were ready to take their business to the next level when they approached The Social Lab.
Within 12 months, we saw:
⎯⎯⎯⎯ THE RESULTS
29% decrease in cost per click on the ads
100% increase in Video Views on the ads and 105% increase in video views to completion
166% increase in link clicks on the ads
183% increase in sales generated through Facebook & Instagram Advertising
207% increase in revenue generated through Facebook & Instagram Advertising
34% decrease in cost per acquisition of customers
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Bali Body’s goals
⎯⎯⎯⎯ THE NITTY GRITTY
Reflect the number of Instagram followers in the conversion rate. Bali Body had the following and an engaged audience, but shopping via the Instagram platform was uncommon for many users
Create a brand with longevity on Instagram
Our unique method
A unique funnel was created for Bali Body’s key regions, and content was curated based on seasonal, local and market trends.
Bali Body were constantly evolving their product offering and to complement this, The Social Lab showcased a wide variety of products and controlled what items got what percentage of the budget based on stock levels, popularity and overall feedback from customers.
Bali Body then expanded their paid marketing efforts to TikTok and Pinterest to reach new segments of their target market that otherwise may have been missed.
“The Social Lab has managed all of our paid advertising for over six years now and we couldn’t be happier with the partnership we have formed. We have seen substantial growth in our paid presence on all social media platforms, inclusive of Instagram, Facebook, Pinterest and Tik Tok. We highly value their input, advice and management of our advertising and believe they have played a crucial role in the success of our campaigns. We highly recommend The Social Lab for any social and paid advertising management and look forward to the future success that they will bring to our organisation.”
— Laura and Dave Oosterloo, Co Founders of Bali Body
⎯⎯⎯⎯ THE OUTCOME
Through carefully curated advertising strategies, exceptional products and phenomenal branding, Bali Body has successfully gone from an ‘Instagram business’ into a ‘cult fave’ brand for people all over the world.
The brand is now stocked in the biggest beauty retailers worldwide like Sephora, Ulta and Chemist Warehouse and has had continued growth for almost a decade.
With seven global markets already conquered, the sky’s the limit for this beauty empire.
www.balibodyco.com
www.instagram.com/balibody
www.facebook.com/balibody
