Facebook Ad Copy that SELLS: Boost Your Sales with These 100 Irresistible Copy Prompts That Will Make Customers Shop!
Facebook and Instagram ad copy (outside of imagery and videos) is the primary way to entertain potential customers, educate them about the features and benefits of your products and most importantly, encourage them to take action (ideally - shop) via the platform!
Listed below are 100 copy ideas (geared towards female fashion, beauty and homewares e-commerce businesses) designed to get your creative juices flowing and make ad writing just that little bit easier. The best bit? We know they convert! Why? Because we’ve already used many of them for our own clients.
Generic:
Broke girl's guide to getting more for less
All day, everyday we dream about XXX
Elevated XXX made to be loved and lived in
Be the best dressed guest
From bold bright hues to neutral tones, wear a different colour for every mood and occasion.
99 problems but a good XXX ain't one
This summer, be resort ready. Get this season's hottest pieces to add to your summer wardrobe rotation
Discover on-trend pieces you need to vacate and go vacay 🌞 Dress for sun-kissed days at the beach and balmy nights on the dancefloor
Make an entrance in stand-out XXX for every location. From garden to beach, we've got you covered for every date in your diary
What's that I hear? It's comfort calling this season with the XXX
This XXX is most definitely worth the double take
Luxury essentials to live in. Casual-cool, with a nostalgic 90's feel. Breathe new life into your XXX wardrobe with our new collection.
Wishlists at the ready
Comfort is trending, lucky we're experts 😉Packed with better-for-you features you never knew you needed.
From beach to bar, day to night. Chase an endless summer in style with XXX 💛
Resort living has never looked so good ☀️ Hit the beach, the shops, or the bar in effortless style 💛
Wherever the sun leads you ☀️ Explore new destinations in style with XXX
The perfect partner from Monday to fun-day. Use the XXX to organise your life between the 9-5 and weekend catch-ups.
Seasonless. Ageless. Timeless. XXX Collection features enduring forever designs, consciously created to be loved and cherished for a lifetime
No one hit wonders, only certified bangers
Celebrate the beauty in you wearing the XXX
POV: You just discovered your new fav XXX-made label
Dress Code: STRICTLY The Hottest 🔥 🔥 🔥
Don’t listen to anyone who says that you have too many XXX — you don’t need that kind of negativity in your life 🙅♀️
For when the trip makes it out of the group chat — new XXX
Sip n’ celebrate this season with XXX
From bold splashes to subtle accents, create serenity with shades of XXX and XXX
Our XXX collection features timeless staples for everyday living, celebrating simplicity and minimalism
From classic styles to statement pieces, add a touch of trend to your space with unique pieces that suit your style
Display, serve and leave a lasting impression with these stylish XXX! ✨
We might be a little bias 😉 but how good does our XXX look 🧡
Be transported to your own personal oasis with our XXX
A love affair between you and our XXX
Get the look of love
Read my lips
The brand new XXX that will give your XXX an INSTANT glow up
Baby, you're born to bloom < referring to spring and floral edit
Trending now: Everyday luxe
Dream XXX incoming
Light and comfortable in XXX, our XXX adds an element of luxury to everyday living
Pairing form and function, our XXX features a signature XXX to highlight its simple design
Bring a restful feel to everyday rituals with soothing colourways and textures
Less is always more. Brand new, effortless essentials you've been needing are ready to be yours!
TREND ALERT - Summer isn't over just yet! Consult our summer trend list ahead of your next poolside party
Your behind the scenes access to our latest shoot 🎫
Luxe XXX for staycations, vacations and every trip in between
Get it or regret it
*Month* FASHION FAVES - In need of a seasonal wardrobe switch up? From luxe collabs to new collections from our favourite homegrown brands - we round up everything on our fashion radar this *Month*
Discover XXX iconic XXX for a lifetime of luxe lounging
Our XXX will look better on you, than it does in the cart
Go on... your future self will thank you for getting your hands on our XXX
POV: You just discovered your new fave XXX
You season is officially here bestie, and we have XXX for you to serve in ⚡
Our hottest styles always go the fastest. Don't wait until it's too late
Our midweek muse featuring the XXX ~ we love a space with a luxe-neutral aesthetic
Your XXX should truly be an extension of your personal style and reflect the essence of who you are
Creating an oasis of pure luxury never goes out of style
Tick these items off your XXX wishlist and get that forever piece for your XXX
Feel good vibes always with our XXX
Sale:
If I text you ‘BRB’ just know I'm busy shopping the XXX Sale. I’ll be a better friend tomorrow
Save those dollars. Still look iconic
Sale = guilt free shopping spree
In the mood for a XX% discount?
Our sale has begun, what are you still doing here!? ⭐️Save up to XX% off the entire XXX range!
Our sales team really did that 👀⚡️ Up to XX% off EVERYTHING starts now
You asked and we delivered. So stop scrolling because we're having XX% OFF EVERYTHING!
Looks like the universe is on your side today, so why not SAVE with XX% OFF ✨
We're having XX% OFF EVERYTHING! Time to blow up the group chat with these outfit styling ideas for you and your besties ❤️🔥
We're gearing up for the season with fresh looks from XXX and UP TO XX% OFF Selected styles!
We absolutely understood the assignment with our HUGE XXX SALE ❤️🔥 Get up to XX% OFF our entire range!
Save with XX% OFF EVERYTHING and get ready to serve some major main character energy with your new XXX 💁♀️
Wishlist still living rent free in your head? Welll ... with XX% OFF EVERYTHING it's time to move your items to the cart 🛒
“I don’t need it, I’m saving” Yeah … Saving with our XXX sale 😍
I've got enough clothes, (said NO ONE EVER). Babe, shop the sale today
Bag 𝗨𝗣 𝗧𝗢 XX% 𝗢𝗙𝗙 𝗘𝗩𝗘𝗥𝗬𝗧𝗛𝗜𝗡𝗚 ⚡️Grab it before it's gone 😍
Ready to shop the BIGGEST sale of the year? You know you want to
HURRY! These HUGE savings are going, going…. ALMOST gone!
Get in QUICK and start turnin’ heads with your new XXX
Our sale is on NOW! What are you still doing here!?
Satisfy your desires with shopping our HUGE sale, today
Take a whopping XX% off ALL our warehouse sale stock. No need to line up at 6am, catch me online 🛒
Your search for the perfect XXX is over, These are the trending XXX you need rn plus they’re on sale
Spoil yourself with our biggest sale to date
Your new XXX is waiting for you. DON’T miss out 💥
Ready to see what all the fuss is about? Add to your cart and find OUT
XX% OFF EVERYTHING! Have we convinced you yet?
C’mon you know you want to … There's no going past these savings!
Ready to see what all the hype is about? Shop the SALE today
Shop the sale today and get ready to turn up the heat this season 🔥
You do NOT want to miss this! Bag a haul of your favourite pieces now
Get saving and get ready to turn heads with the latest summer '...
HURRY! Upgrade and SAVE on the latest and greatest, today
My first EVER XXX sale 🤑Unreal prices and your last chance to grab some of my best sellers ❤️🔥
Good news XXX gang - EVERYTHING is up to XX% OFF, but not for long 💛
SALE PENDING: Set your clocks, grab your morning coffee and get ready to shop for yourself guilt free
Create urgency:
WARNING: we are already selling out
CALL IN SICK - XXX sale ramps up NOW!
DROP EVERYTHING! Our Sale Starts Now!
❗️REMINDER❗️
STATUS UPDATE: Going fast and almost over
Et voila! Your ad copy: elevated. If you’d rather hand it over to the professionals, The Social Lab specialises in constructing winning headlines and ad copy to encourage a high clickthrough rate, increase average order value and maximise conversion rate. We've worked with businesses across the globe, generated over $400 million NZD for our clients and currently manage a portfolio with one of the highest Facebook and Instagram ad spends in Asia Pacific ($20 million in the past year alone).